Coke Zero gets £10m revamp as Coca-Cola aligns products behind 'one brand' strategy

Coca-Cola is replacing its ‘Coke Zero’ variant with ‘Coca-Cola Zero Sugar’ in a bid to boost awareness of its zero-sugar variants, in what the company is calling its biggest new product launch in a decade.
‘Coca-Cola Zero Sugar’ will replace Coke Zero, which was launched in 2006, at the end of June. The move comes after research found half of people questioned did…

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