Why is Taylor Swift so popular?

The pop star is currently the most listened-to artist on the planet thanks to her legion of devoted superfans. But what’s behind her mass appeal?

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Why is Taylor Swift so popular?

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Why on earth is Taylor Swift so popular?

Why are Americans in love with Taylor Swift, who is a pretty singer with a cat-voice? - Quora

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Taylor Swift is cold-blooded and calculating. That's what makes her a great pop star. - Vox

Why is Taylor Swift so popular?