What to look for in the next Pokémon Go

If you had to crown an “App of the Summer,” Pokémon Go would undoubtedly be at the top of the list. The app became a household name within days of its July launch and was the most downloaded iOS app in a first week -- ever. Pokémon built one of the most resilient brands in recent memory, and provided a playbook for other brands looking to catapult their intellectual property into viral success.

What's next for Pokémon Go?

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