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Influence: The Psychology Of Persuasion By Robert B. Cialdini (Summarised by Paul Arnold. If you wish to subscribe to my free monthly book summaries then please email me on paul_arnold@me.com) Content = *** Readability = *** Clarity & Structure = *** IN A NUTSHELL Cialdini has identified 7 key influencers of persuasion (based on 35…
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