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Robert Cialdini is a renowned psychologist and researcher at the University of Arizona (USA). He gained international recognition after publishing his
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Influence: The Psychology of Persuasion, Revised Edition: Robert B. Cialdini: 9780061241895: : Books
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Influence: The Psychology of Persuasion, Revised Edition
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Real-life examples illustrate how easily and frequently the influence process occurs in everyday life. Includes citations from both recent and classic
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