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Like the word "cool" itself, it is hard to describe what exactly Deus ex Machina is, especially to the uninitiated. The motorcycle/surf lifestyle brand is 10 years old now, and will go down in moto-history as being partially responsible for the "post-authentic" motorcycle movement. The easiest explanations is that the Deus ex Machina brand is known both for its two-wheeled creations, and also its destination stores in Sydney, Bali, Japan, Los Angeles, and Milan. In talks now with L-Capital, the private equity arm of LVMH (which is better known for its Louis Vuitton, Moët, and Hennessy brands), Deus ex Machina looks to be the second major exit for its founder and majority shareholder Dare Jennings, who sold his Mambo brand to Gazal Corporation back in 1990.
Future State: How Deus Ex Machina designs for lifestyle
The Luxury Empire: LVMH's Most Notable Acquisitions Since Inception
Deus Ex Machina Archives - Asphalt & Rubber
How Dare Jennings attracted the attention of LVMH, taking Deus ex Machina to the world - Robb Report Australia and New Zealand
French Fancies: LVMH – View from the Back
Who Dares wins: Deus ex Machina founder set to sell up
Breitling & Deus Ex Machina Present Top Time Deus Limited Edition – Signé Magazine
How Dare Jennings attracted the attention of LVMH, taking Deus ex Machina to the world - Robb Report Australia and New Zealand
Deus Ex Machina Brand Timeline & History
A Timeline Behind the Building of LVMH
Company Profile: Deus Ex Machina - Surfd
Deus Ex Machina up for sale
How Dare Jennings attracted the attention of LVMH, taking Deus ex Machina to the world - Robb Report Australia and New Zealand
Breitling x Deus: Breitling Top Time Deus Limited Edition - Watch I Love
Cartier Can Craft the Future of Luxury With LVMH or Gucci Owner Kering - Bloomberg