€ 79.99 · 4.6 (714) · En stock
IKEA has developed one seamless experience, integrating online and offline in a multitude of services to ensure people spend their time in the best way before, during, and after their visit to the store. Stores have always been at the centre of IKEA’s differentiation, value proposition and customer experience. In its stores people can imagine what their home interiors could look like, discover new possibilities and plan to make them happen. Because of this essential role, IKEA doesn’t treat ecommerce as a simple alternative sales channel.
Full article: The changing marketing orientation within the business model of an international retailer – IKEA in China over 10 years
How IKEA Invented the Perfect Marketing Strategy.
Digital Transformation Strategies: How 5 Big Companies are making it right
Advice on building your omnichannel experience
Why IKEA Customers Are So Engaged They're Wearing IKEA Hats
Why IKEA Customers Are So Engaged They're Wearing IKEA Hats
Develop IKEA like AR Shopping App: Redefine Retail Business
Decoding Technology Trends That Are Shaping Consumer Experiences in Retail - Indian Retailer
LogiNext-Blog IKEA ties up with LogiNext to give a great furniture delivery experience
IKEA's Leap Forward with Data and AI - Digital Innovation and Transformation
The expanding role of design in creating an end-to-end customer experience